Expand: Do One Thing and Do it Well (Ignite 2017 Part 2)

 

One of the things that becomes an issue in any event is trying to hit the same excellence bar everywhere. Lighting looks great, but the band sounds bad. Or the opener was killer, but you’re speaker bumpers are sub par. This conference was the 3rd time we did a live album and DVD and a lot has been learned from these nights over the years. One of the biggest things we had regrets on was the video we captured for our DVDs. In the past we had always rented good gear, but split up our team, funds, and focus between capturing for the DVD and filming for IMAG. This usually meant that both teams suffered and we didn’t have a product on either end that was fantastic. This time around we totally ditched IMAG all together and focused 100% on our DVD capture. This was the best thing we ever did for several reasons.

 

 

1. Attention

All of our attention was focused on the DVD capture. This seams obvious, but really was such a huge deal. Every decision we made visually, from stage layout, and lighting, to wardrobe and seating was made intentionally to translate to DVD capture. We didn’t worry about how things would look from our normal IMAG positions or how things are normally lit for those cameras. It was all about what our film team needed to be successful.

2. Equipment

Because we didn’t run IMAG we used all of our normal IMAG infrastructure for our film team. Almost all of cameras were hitting our switcher and being viewed in our multi viewer as well as all our comms were able to be used for the team to communicate. This was super valuable as this let us have a film director totally focused on the DVD for the first time. This was huge as they were able direct the team from a shot sheet that had already been developed prior to the night to make sure we captured what we wanted.

3. People

This may seem simple, but it was huge deal. We were able to use any of our normal volunteer camera operators we needed for the shoot. This allowed us to have more angles and use people who do this on a regular basis, rather than trying to train people up.

3. Expanded our Thoughts on IMAG

Because we were shooting for a DVD in a very cinematic type of way through all of our normal IMAG and Broadcast equipment, it ignited some new ideas about how we do IMAG. I’ll dive into this in more detail in another post, but this was a game changer for us.

 

Now to be clear, it wasn’t perfect. There will be things once the whole DVD is cut that we look back on and say we want to do better on next time. And there were also things that the shoot exposed as well. But overall, focusing on one thing and placing all of our focus on this one thing  was a big win. This approach is something we will do until we feel like our capacity has grown to a place where we believe we can achieve excellence doing both things at the same time.

 

-B

thebrendonjohn

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